OMG chief digital officer and former Farfar COO to lead Nordic expansion

STOCKHOLM - hasan & partners Group has appointed Jonas Bäckström as Managing Director to lead hasan & partners Stockholm. Backstrom was most recently Chief Digital Officer at OmnicomMediaGroup Sweden, where he primarily led McDonald's digital and mobile strategy.

Prior to OMG he was global digital and PR director at Pernod Ricard, where he ran the global digital business for The Absolut Company.  

Backstrom has worked in marketing and advertising since 1998 when he joined Leo Burnett following a stint as an officer in Sweden’s Royal Navy.  After couple of years at Leo Burnett he moved to Paradiset DDB, then Lowe Brindfors, before joining Farfar for three years.

hasan & partners Stockholm opened its doors in May 2014 and now has nine staff running full-service accounts for brands including cruise operators Tallink and Silja Line, and Visit Estonia.  
About hasan & partners

hasan & partners is one of the world’s fastest-growing marketing networks. In the past 18 months it has expanded its Helsinki office to 102 people, opened an office in Stockholm, acquired multi-award winning digital agency Perfect Fools, invested in Frankly Partners, an insights and strategy consultancy, and Raw & Land Storytelling, the acclaimed film production company.  

In 2014 hasan & partners acquired creative agency Perfect Fools, which has offices in Stockholm and Amsterdam, and international clients including adidas, Swarovski and KFC.