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Trust and profitability: how some NZ brands are shortchanging domestic customers

  • Written by Sharon Forbes, Senior Lecturer in Marketing, Lincoln University, New Zealand
Trust and profitability: how some NZ brands are shortchanging domestic customersTwo new Tip Top ice creams, packaged with labels stating they are “brought to you by Tip Top”, are in fact made in Spain.from www.shutterstock.com, CC BY-ND

New Zealand’s reputation as a food exporter is based on branding around consistent quality and safety of New Zealand-made products.

However, recent stories relating to Tip Top...

Read more: Trust and profitability: how some NZ brands are shortchanging domestic customers

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