Pitch Engine
The Times Real Estate

.

Brand activism is moving up the supply chain — corporate accountability or commercial censorship?

  • Written by Sommer Kapitan, Senior Lecturer in Marketing, Auckland University of Technology
Brand activism is moving up the supply chain — corporate accountability or commercial censorship?www.shutterstock.com

When New Zealand digital media giant Stuff stopped using Facebook as an advertising partner in July this year, it joined the ranks of other openly activist brands. But it also showed how brand activism is moving from speaking directly to consumers to companies policing their own supply chains.

The trial decision was in response...

Read more: Brand activism is moving up the supply chain — corporate accountability or commercial censorship?

More Articles ...

  1. Who's really behaving badly? Confronting Australia’s cashless welfare card
  2. After two decades, the national electricity market is on its way out, and that's alright
  3. So much for consensus: Morrison government's industrial relations bill is a business wish list
  4. Victoria's electric vehicle tax and the theory of the second-best
  5. Stranded at sea: the humanitarian crisis that's left 400,000 seafarers stuck on cargo ships
  6. Australia’s credit rating is irrelevant. Ignore it
  7. Closures, cuts, revival and rebirth: how COVID-19 reshaped the NZ media landscape in 2020
  8. Bitcoin's rebound: 3 reasons this time is (sort of) different
  9. Researchers, librarians, filmmakers and teachers are eager for the copyright reforms the government has promised
  10. Eliminating most homelessness is achievable. It starts with prevention and 'housing first'
  11. It isn't right to say we are out of recession, as these six graphs demonstrate
  12. 6 things to watch for as Australia crawls out of recession
  13. An all-out trade war with China would cost Australia 6% of GDP
  14. Australia's world-first repository of 'modern slavery statements' a step in the right direction
  15. New finding: boosting JobSeeker wouldn't keep Australians away from paid work
  16. Top economists want JobSeeker boosted by $100+ per week and tied to wages
  17. Coon's rebranding dilemma: polishing a brand name to stay out of controversy
  18. Vital Signs: Janet Yellen, the very model of a modern Madam Secretary
  19. Data from 45 countries show containing COVID vs saving the economy is a false dichotomy
  20. From here on our recovery will need more than fiscal policy, it'll need redistribution
  21. NZ needs a plan to help migrant workers pick fruit and veg, or prices will soar and farms go bust
  22. So you think economic downturns cost lives? Our findings show they don't
  23. Pacific tourism is desperate for a vaccine and travel freedoms, but the industry must learn from this crisis
  24. Hating on the Woodville Pizza guy won't fix a problem that was entirely foreseeable
  25. News of the collapse of the Grocon empire is greatly exaggerated
  26. Axing stamp duty is a great idea, but NSW is going about it the wrong way
  27. 5 reasons why banishing backpackers and targeting wealthy tourists would be a mistake for NZ
  28. What matters is the home: review finds most retirees well off, some very badly off
  29. 'Courageous' investment means innovation stays in NZ, not sold off overseas
  30. Retirement incomes review finds problems more super won't solve
  31. Workers bear 71% to 100% of the cost of increases in compulsory super
  32. Australia, are you OK? Here are the groups with the highest (and lowest) life satisfaction
  33. How to choose the right Christmas gift: tips from psychological research
  34. 10 ways employers can include Indigenous Australians
  35. We've just signed the world's biggest trade deal, but what exactly is the RCEP?
  36. The US has turned its back on skilled migrants, giving Australia an opening
  37. What a Biden presidency means for world trade and allies like Australia
  38. New data privacy rules are coming in NZ — businesses and other organisations will have to lift their games
  39. Split decision: Telstra's carve-up plan comes 23 years too late for competition and customers
  40. Vital Signs: a global carbon price could soon be a reality – Australia should prepare
  41. An Australian man successfully sued his super fund over climate risk. Here's what that means for your nest egg
  42. There's no need for panic over China’s trade threats
  43. Why is the government trying to make the cashless debit card permanent? Research shows it does not work
  44. Negative interest rates could be coming. What would this mean for borrowers and savers?
  45. Why zero interest rates are here to stay
  46. When to buy Christmas gifts online to get them in time? The answer is now
  47. JobMaker is nowhere near bold enough. Here are four ways to expand it
  48. With house prices soaring again the government must get ahead of the market and become a 'customer of first resort'
  49. $34bn and counting – beware cost overruns in an era of megaprojects
  50. From coal to criticism, this isn't the first time the Coalition has tried to heavy the ANZ