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Strong sense of cultural identity drives boom in Māori business

  • Written by Jason Paul Mika, Senior Lecturer, School of Management, Massey University
Strong sense of cultural identity drives boom in Māori businessMāori businesses now account for an economic asset base of more than NZ$42.6 billion, made up mostly of small and medium-sized enterprises. Judith Lienert/Shutterstock, CC BY-ND

Māori entrepreneurs with a strong sense of cultural identity and guardianship over the land and the sea are driving a boom in Māori business.

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