CUHK Business School Research Looks at How Companies Can Tailor Product Variety to Maximise Influencer Marketing
- Written by Reporters
HONG KONG, CHINA - Media OutReach - 17 September 2020 - We live in the age of the social influencer. Nowadays, with the development of the internet and the growth of social media, it is increasingly easy for consumers to post a comment or a picture of a product and to notice whether somebody else uses or praises a product or a brand, making...