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The rise and rise of Aldi: two decades that changed supermarket shopping in Australia

  • Written by Gary Mortimer, Professor of Marketing and Consumer Behaviour, Queensland University of Technology
The rise and rise of Aldi: two decades that changed supermarket shopping in AustraliaShutterstock

Twenty years ago, on January 25 2001, a virtually unknown German supermarket chain quietly opened its first stores in Australia.

The two stores – one in Sydney’s inner-west suburb of Marrickville, the other in the outer south-west, near Bankstown Airport – were small, about a quarter the size of a mainstream...

Read more: The rise and rise of Aldi: two decades that changed supermarket shopping in Australia

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