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Social influencers: new advertising code addresses hyper-sexualisation, but not where it's needed most

  • Written by Lauren Gurrieri, Senior Lecturer in Marketing, RMIT University
Social influencers: new advertising code addresses hyper-sexualisation, but not where it's needed mostShutterstock

You may have had heard of Vanessa Sierra, the Instagram model and reality TV contestant who adeptly used her time quarantining with boyfriend Australian tennis player Bernard Tomic to build her public profile.

Sierra is just one of the hundreds of thousands of “content creators” – most commonly young women –...

Read more: Social influencers: new advertising code addresses hyper-sexualisation, but not where it's needed...

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