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The Times Real Estate

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The future of online advertising is big data and algorithms

  • Written by Rob Livingstone, Fellow of the Faculty of Engineering and Information Technology, University of Technology Sydney
imageThe new world of advertising doesn’t look like mad men.

The tech revolution is coming to advertising. Chatbots are replacing humans, data threatens our privacy, and the blockchain is linking it all together. In our series on tech and advertising, we’re taking a look at how the industry is being reshaped.

The challenge facing advertisers...

Read more: The future of online advertising is big data and algorithms

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