New dinnerware from Libbey captures polished casual appeal
- Written by PitchEngine.com.au
Add organic elegance to your tabletop with new Atherton dinnerware
The desired elements of fine dining – menu innovation, inviting tabletop, exclusive wine and cocktail offerings and high-quality service – combined with a more laid-back setting have been referred to as polished casual dining. Add an organic, handcrafted yet elegant feel to casually sophisticated tabletops with the new Syracuse® China Atherton collection by Libbey® Foodservice. “While the overall ambience of finer restaurants may have a more polished casual feel, customers still expect restaurateurs to extend the essence of fine dining to the table,” said Susan J. Dountas, director of foodservice marketing for Libbey Inc. “The Atherton collection embodies classic elegance and features a dramatic accent to enhance striking presentations.”
A distinctive textured ring embossment adorns the rim of the Atherton collection, immediately and instinctively drawing the eye to the center of the plate. An addition to the broad selection of patterns in the popular Syracuse China Royal Rideau™ body color, the coupe shape of Atherton expands the size of the plating surface without increasing the overall size of the plate. From its large plates, trays and bowls to its intricate mugs, cups and teapot, the 30-piece Atherton collection offers the right piece to accentuate creative dishes.
"Amid a less formal environment, there still is a place for finer tableware to elevate the dining experience," Dountas added.
About Libbey Foodservice Libbey® Foodservice, a division of Libbey Inc., sets the standard in the foodservice industry for design, quality and service. Offering a full spectrum of inspired tableware products from fine dining to casual, it manufactures and distributes the complete tabletop, including Libbey Glassware, Syracuse® China and World® Tableware dinnerware and flatware. In addition, Libbey Foodservice distributes the Artistry Collection™, which includes SCHÖNWALD dinnerware, Spiegelau and Nachtmann glassware, and Reed & Barton flatware, in select markets. For more information, visit libbey.com.
About Libbey Inc.
Based in Toledo, Ohio, Libbey Inc. is one of the largest glass tableware manufacturers in the world. Libbey Inc. operates manufacturing plants in the U.S., Mexico, China, Portugal and the Netherlands. In existence since 1818, the company supplies tabletop products to retail, foodservice and B2B customers in over 100 countries. Libbey's global brand product profolio, in addition to its namesake brand, includes Crisa, Royal Leerdam, Syracuse China and World Tableware International. In 2014, Libbey Inc.'s net sales totaled $852.2 million. Additional information is available at libbey.com
Source http://www.pitchengine.com/pitches/6b666aa2-b67c-4644-9b12-bc18bfaae19f