RED ROOF® OPENS PROPERTY IN MONTGOMERY, ALABAMA

FOR IMMEDIATE RELEASE

RED ROOF® OPENS PROPERTY IN MONTGOMERY, ALABAMA

Montgomery, Alabama – December 2015 -Red Roof®, the leader in economy lodging announces the opening of its property in Montgomery, Alabama located on 2625 Zelda Road.

This 128-room property completed renovations in December 2015. The new interiors, including public spaces and rooms, convey a warm, home-like feel to travelers through the use of neutral tones and materials. All rooms offer large flat screen televisions, convenience outlets, microwave, mini-fridge, in-room coffee, hair dryer and iron/ironing board. All 128 rooms at the property are non-smoking. Hotel offers free Wi-Fi, continental breakfast, business center, and seasonal outdoor swimming pool.

Red Roof Inn Montgomery - Midtown is in the heart of the city close to many great attractions. The Garret Coliseum, Civil Rights Memorial, and Old Alabama town are nearby. Red Roof Inn Montgomery – Midtown is conveniently located less than 3 miles east of downtown Montgomery, Alabama.

This hotel will participate in RediCard®, Red Roof’s loyalty program and the richest rewards program in the economy lodging industry. RediCard members are the first to hear about Red Roof’s best deals, travelers may visit redroof.com and sign-up to become a member. Red Roof’s RediCard members receive 48 hours advance notice of promotions and exclusive offers available at Red Roof; in addition to complimentary bottled water each day of their stay.

For the fourth consecutive year, Red Roof Inn has earned the highest customer satisfaction score among its economy lodging competitors according to the ReviewMetrix™ Consumer Satisfaction Index. Guests ranked Red Roof’s rooms, service, cleanliness and its overall value, higher than its economy brand competitors. Additionally Red Roof has been named the “Best Budget Hotel Brand” in USA Today’s 10Best Readers’ Choice Awards poll. The Best Budget Hotel Brand designation is an indicator of the loyalty of guests who over the years have demonstrated that value remains king.

About Red Roof®

Red Roof is a leader in the economy lodging industry with franchised, corporate-managed, and corporate-owned properties, serving millions of guests each year. With coast-to-coast locations, Red Roof has over 425 properties in the U.S. Red Roof is also expanding internationally to Brazil, Canada and Thailand, with its first international destination opened in Curitiba, Brazil in 2015. The primary goal at Red Roof is to provide customers a savings without sacrificing comfort. The brand recently completed a $200 million investment to renovate and upgrade hotels nationwide with sleek and modern NextGen® redesign elements. The Red Roof NextGen hotels feature updated, stylish and home-like interior and exterior designs that demonstrate the Red Roof dedication to providing customers with an affordable stay in a clean, comfortable and modern room. The company is rolling out Red Roof PLUS+®, an enhanced offering at a value price, committed to “Adding More Wow to Your Stay!®”. Nice Place. Nice Price® is what every consumer can expect when they stay at any Red Roof location; and because the company has a single brand in their portfolio, Red Roof® also offers franchisees One Brand. One Focus™. The Red Roof loyalty program, RediCard®, is the richest in the industry rewarding members with free nights with only 6,000 points, advance notice of special offers, and complimentary bottled water each day of their stay. Traveling with your pet? Don’t forget that at Red Roof ‘you stay happy, pets stay free’ as one well-behaved pet is welcome per room, nationwide. The Columbus, Ohio based company has more than 4,500 employees. For more information or reservations, call 800.RED.ROOF (800.733.7663) or visit www.redroof.com.

MEDIA CONTACT:

Sarah Kessler

Red Roof Inn

614.225.5211

skessler@redroof.com