MIPS Paves The Way To Better Brain Protection and Signs 14 New Bike Partners

STOCKHOLM (August 26, 2015) – MIPS AB, the patented Multi-directional Impact Protection System, will be available from 14 new bike helmet brands next season, offering riders more opportunities than ever to choose the best head protection available. MIPS will be available in mountain, road and commuter models from newly signed partners including Bern, Bontrager, Kellys, Limar, Louis Garneau, MSC Bikes, Specialized, and Zero rh+. “As the conversations and awareness of head trauma injuries have elevated recently, so has the awareness of the benefits of MIPS,” says Johan Thiel, MIPS CEO. “This summer we’ve seen our partner helmets sell through at retail better than ever before, and we expect consumer demand to continue to rise in 2016 with the addition of leading cycling brands offering MIPS.”MIPS is currently available in 95 helmets from over 40 brands, and will feature in 180 additional models for 2016. Click on the image gallery to find out more about each of the newest bike models. Helmets are currently tested by dropping them vertically onto a flat surface; however, most impacts are angled and expose the brain to large rotational violence causing strain in the brain tissue. The brain is sensitive to strain. MIPS mimics the safety systems already existing in the human head by dissipating some of the rotational violence and allowing a relative movement between the helmet and the head. The combination of the brain’s own protection and MIPS can provide better protection from angled impacts.

The new 2016 MIPS helmet collection will be on display at the Eurobike, August 26-29 in Friedrichshafen, Germany and Interbike, September 16-18 in Las Vegas. To schedule an appointment or for additional product information, please contact carl.johnson@backbonemedia.net.

About MIPS MIPS AB is the global leader in helmet safety technologies with its revolutionary and patented MIPS Brain Protection System. MIPS (Multi-directional Impact Protection System) partner with brands action-, team- and power sports. all over the world. The company was founded by five specialists in the biomechanical field from the Royal Institute of Technology (KTH) and has extensive technological and medical expertise focused on preventing head injuries. MIPS was founded in 2001 and is based in Stockholm, Sweden. www.mipshelmet.com.