Business Briefing: the 'get rich quick scheme' influencing what you buy
- Written by Jenni Henderson, Editor, Business and Economy, The Conversation
Advertising through online influencers is shaping consumer law, business models and people's careers.Nico Aguilera/Flickr, CC BY-SAIt sounds like a get rich quick scheme. Amass huge numbers of followers on a social media platform like Instagram and you can get paid like a celebrity to mention or feature products in your posts.
But this industry of...
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