Why the rights to broadcast cricket could be worth $1 billion
- Written by Marc C-Scott, Lecturer in Screen Media, Victoria University
A fierce bidding war is under way for the rights to stream and broadcast cricket for the next five years. The price is expected to reach A$1 billion, almost double the previous deal. Media companies are facing stiff competition because increasing viewer numbers are luring social media websites and other platforms into the race to host this...
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