How companies can make more money by allowing you to 'pay as you want'
- Written by Adrian R. Camilleri, Senior Lecturer in Marketing, University of Technology Sydney
In some cases, pay what you want did not provide an increase in revenue. A recent example is the closure of the Footscray Lentils as Anything restaurant.Alpha/Flickr, CC BY-SAThe last couple of years has seen the rise of restaurants, museums and other businesses allowing customers to pay as they want. There may be altruistic reasons for companies...
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