Voice assistants will have to build trust before we're comfortable with them tracking us
- Written by Louise Kelly, Lecturer, Queensland University of Technology
If consumers are unsure of how that data was collected and used they are likely to reject the personalised content.ShutterstockWe’re all used to targeted advertisements on the internet. But the introduction of voice assistants like Apple’s Siri and Google Assistant mean that companies are capturing all new kinds of data on us, and...
Read more: Voice assistants will have to build trust before we're comfortable with them tracking us