Ascott's Citadines Brand Surpasses 200 Properties Globally, Powered by Strong Momentum Since Brand Refresh
- Written by Reporters
- Citadines strengthens leadership in the resilient upper-midscale segment through rapid conversions and geographical diversification
- Franchise model gains momentum as a driver of scalable, efficient growth
- Global brand campaign amplifies refreshed Citadines lifestyle with activ∞ and "For the Love of Coffee" experiences across operational...

