Blue 7th Anniversary Appreciation Fest

Exclusive Birthday Offers & “7-Second Challenge” Roadshow

HONG KONG SAR - Media OutReach Newswire - 22 September 2025 - Blue, Hong Kong's first digital life insurer, is celebrating its 7th anniversary with a series of exclusive birthday offers and exciting activities to thank customers for their continued support. This year, Blue is bringing the "7-Second Challenge" Promotion Truck into the community, delivering health, protection, and joy to the public. Since its establishment in 2018, Blue has been committed to providing simple, flexible, and valuable insurance solutions tailored to the needs of every life stage. Over the past 7 years, Blue has continuously innovated and optimised its products, earning widespread recognition and trust. Birthday Offers on Core Protection Plans Offer 1: Blue WeCare Term Life Protection Plan TL3 Blue guarantees customers the lowest price in town¹ for the first policy term, ensuring the most competitive rate for term life protection. The plan is savings-free, so customers enjoy pure protection at the best price. No additional health proof is required—even those with high blood pressure or high cholesterol may be covered², making it easier than ever to protect your loved ones.

• 70% off first-year premium, 50% off second-year premium
• Enjoy HK$700 HealthCoin when you apply for a designated sum assured

Offer 2: Blue WeCare Critical Illness Protection Plan 1 Critical illness protection provides essential financial support to help you cope with unexpected medical expenses and living costs. Blue focuses on the three major critical illnesses: cancer, heart attack, and stroke—delivering direct protection with affordable premiums.

• 70% off first-year premium, 50% off second-year premium
• Complimentary critical illness coverage for children up to HK$300,000
• Enjoy HK$400,000 carcinoma in situ coverage, plus HK$200 HealthCoin when you apply for a designated sum assured

"7-Second Challenge" Promotion Truck — Citywide Roadshow & Giveaways From 26 to 29 September 2025, the Blue "7-Second Challenge" Promotion Truck will tour various districts, inviting the public to join the fun. Each day, the first participant to hit exactly 7.7777 seconds (or the closest) will win the daily grand prize, including a 7-in-1 body composition monitor (valued at HK$508), instant heating water dispenser (valued at HK$1,288), air purifier (valued at HK$1,650), or detox massager (valued at HK$665). There will also be plenty of other prizes for everyone—bring your friends and family to celebrate Blue's birthday together! Event Details

Date	Location
26 Sept (Fri)	Outside COS Centre, Tsun Yip Street, Kwun Tong
27 Sept (Sat)	Outside Mannings, Langham Place, Mongkok
28 Sept (Sun)	Near Exit C, Causeway Bay MTR Station
29 Sept (Mon)	Haiphong Road, Tsim Sha Tsui

The above schedule is for reference only and may be subject to change due to weather or road conditions. Please follow Blue's Facebook and Instagram pages for the latest updates. Blue Insurance Limited is authorized and regulated by the Insurance Authority under the Insurance Ordinance (Cap. 41) to sell insurance products in Hong Kong. For details, terms, and conditions of Blue's promotion activities and products, please visit: https://go.blue.com.hk/7thFest_e . Products and offers are subject to terms and conditions. Notes:

1. "Lowest Rate Guaranteed" compares the standard premiums of two quotations. To be eligible for the "Lowest Rate Guaranteed", the two quotations must be on the same premium payment term, policy benefit term, issue age, sex, and smoking status, and is applicable to term life policies that are intended for online sale and in Hong Kong only. "Lowest Rate Guaranteed" is not applicable for submitted applications and in-force policies.
2. Actual underwriting result depends on the age and health condition of the Insured.

Hashtag: #Blue

The issuer is solely responsible for the content of this announcement.

Blue Insurance Limited

Blue is the first digital life insurer in Hong Kong. It is a joint venture between Hillhouse Investment, a leading investment management firm with extensive investment experience, and Tencent Holdings Limited, a leading Internet value added services provider. Blue focuses on providing simple, flexible and valuable insurance solutions. It is committed to making people's lives easier by empowering them to take charge of their own protection. For more information, please visit www.blue.com.hk.