FASTBOOKING Advises Hoteliers To Re-Conceptualise The Flow Of The Booking Sequence

Be Better; Don't Be The Same!

Re-think and build the capacity to change with turnkey solutions that would shape the fundamentals of distributions and conversion.

SINGAPORE - Media OutReach -21 FEBRUARY 2018 - Increase your profits in a digital and data-driven world! The average hotel website conversion rate is 2.2 %, with the top 20 % of hotels having an average conversion rate of 5.6 % and the bottom 20 % having a conversion rate of 0.3 %. These are sweeping averages which might be practical when benchmarking one's hotel but are almost always impossible to use individually.

The conversion rate of a hotel website is determined by so many factors that one shouldn't be fooled into trying to meet an industry average. Instead one needs to understand the elements that make up those rates and try to improve each point. Know more of what an insider's tale on hotel website conversion rate is with this FASTBOOKING whitepaper.

FASTBOOKING is also zooming in on what hoteliers really should be focusing on. The Hotel Digital Lab introduced in 2016 had hoteliers who participated in our conference for the last two years overwhelmingly requesting for turnkey solutions. This new series of Digital Lab tour for 2018 includes additional cities worldwide. We will be starting the tour in Hong Kong and Taipei for Asia in March 2018.

As the Digital Labs are dedicated to hoteliers and spearheaded by industry leaders, participation in the conference nearest to them are complimentary. This year, the conference will cover the re-conceptualisation of the booking sequence. From Acquisition to Conversion and finally Retention; providing hoteliers with holistic, turnkey solutions!

With FASTBOOKING, the Digital Lab partners are Ad Roll, Cendyn, Google, IDeaS, Sojern, STR, TripAdvisor, Triptease and TrustYou who will take the tour with us in selected cities. Details are available and updated periodically on hoteldigitallab.com.

"With the ever-present threats to the hotel industry, smart hoteliers know there is always room for improvements. This conference steers hoteliers to zoom in on what they really should be," expressed Pierre-Charles Grob, Managing Director Asia of FASTBOOKING.

To register for a complimentary pass to the half-day event throughout Europe and Asia, please visit hoteldigitallab.com, select the city you wish to attend and register with us.

The Event of the year Not To Be Missed!

Notes to Editors:

Members of the press are welcome to request for interviews with keynote speakers and/or Managing Director, Asia of FASTBOOKING.

About FASTBOOKING Digital Lab

FASTBOOKING Digital Lab is a learning lab for hoteliers to increase their profits in a digital and data-driven world!

Dedicated to hoteliers and spearheaded by industry leaders, this conference covers the current issues hoteliers are concern about and provides turnkey solutions that would shape the fundamentals of distributions.

It provides hoteliers with an opportunity to re-think and re-conceptualise the flow of the booking sequence. From Acquisition to Conversion and finally Retention.

About FASTBOOKING

FASTBOOKING offers leading edge e-commerce solutions for hotels to boost their direct sales strategy. Our solutions based on a cutting-edge cloud platform and our proven expertise in digital marketing enable hotels to boost brand visibility and promote online sales through online and mobile channels. Our local experts offer daily support to hoteliers, in more than 90 countries, to help them leverage our solutions and retain their independence.

Founded in 2000, FASTBOOKING is the specialist for digital solutions dedicated to independent hotels.