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SEOUL, SOUTH KOREA - Media OutReach - 14 September 2017 - Twitter, the best place to see what's happening in the world of Kpop and to talk about it, will collaborate for the first-time with the K-POP World Festival 2017 to provide a variety of #OnlyOnTwitter exclusive content to engage a global audience on its live public communications platform. In addition, the new Twitter Popular Choice Award will allow K-POP fans from all over the world to participate in the festival and will be livestreamed to the world through Twitter.

 

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Embeddable Tweet: https://twitter.com/KBSWorldTV/status/907757439600041984

 

The 2017 K-POP World Festival, which celebrated its 7th anniversary this year, is the largest K-POP festival in the world, co-organized by KBS, South Korea's Ministry of Foreign Affairs and the Korea Culture and Information Service (KOCIS).  This year, there are 13 country team finalists that have passed the global qualifying stage from 88 regions of 72 countries and who will come to the final stage in Changwon on 29 September 2017.

 

The New Twitter Popular Choice Award 2017

This year's festival will feature the new Twitter Popular Choice Award which will provide special memories for participants and fans. From today to 12pm KST on 29 September 2017, each of the 13 country team finalists will upload a variety of content, photos and videos on their Twitter accounts to communicate with their fans. The team that gets the highest engagement from Retweets, Likes, Replies and video views on Twitter, along with the usage of their official team account and hashtags, will win the new Twitter award.

 

COUNTRY TEAM FINALISTS (listed in alphabetical order):

   Canada

   Team account: @1PCE_

   Team hashtags: #KWF2017Canada or #KWF2017CA

   Launch video Tweet: https://twitter.com/KBSWorldTV/status/907860564071690240

   Hungary

   Team account: @R3DSeven

   Team hashtags: #KWF2017Hungary or #KWF2017HU

   Launch video Tweet: https://twitter.com/KBSWorldTV/status/907861504799547392

   India

   Team account:@ImmortalARMYIN

   Team hashtags: #KWF2017India or #KWF2017IN

   Launch video Tweet: https://twitter.com/KBSWorldTV/status/907861079958577152

   Indonesia

   Team account: @tiffaniafifa

   Team hashtags: #KWF2017Indonesia or #KWF2017ID

   Launch video Tweet: https://twitter.com/KBSWorldTV/status/907862404163190784

    Madagascar

    Team account:@Antsa_fie

    Team hashtags: #KWF2017Madagascar or #KWF2017MG

   Launch video Tweet: https://twitter.com/KBSWorldTV/status/907861938234736640

    Malaysia

    Team account:@KingsmanKWF

    Team hashtags: #KWF2017Malaysia or #KWF2017MY

   Launch video Tweet: https://twitter.com/KBSWorldTV/status/907860715297370112

    Nigeria

    Team account:@DE_FRAGILEDC

    Team hashtags: #KWF2017Nigeria or #KWF2017NG

   Launch video Tweet: https://twitter.com/KBSWorldTV/status/907861245046296576

    Peru

    Team account:@analuciatlr

    Team hashtags: #KWF2017Peru or #KWF2017PE

   Launch video Tweet: https://twitter.com/KBSWorldTV/status/907861622621745154

    Russia

    Team account:@partyhard_dt

    Team hashtags: #KWF2017Russia or #KWF2017RU

   Launch video Tweet: https://twitter.com/KBSWorldTV/status/907861371265605632

   Singapore

   Team account:@mynameisakif

   Team hashtags: #KWF2017Singapore or #KWF2017SG

   Launch video Tweet: https://twitter.com/KBSWorldTV/status/907861763302891520

   Turkey

   Team account:@sinemkadioglu

   Team hashtags: #KWF2017Turkey or #KWF2017TR

   Launch video Tweet: https://twitter.com/KBSWorldTV/status/907862165301760000

   USA

   Team account:@IV_KWF

   Team hashtags: #KWF2017USA or #KWF2017US

   Launch video Tweet: https://twitter.com/KBSWorldTV/status/907860441610596352

   Vietnam

   Team account:@Oops_Crew

   Team hashtags: #KWF2017Vietnam or #KWF2017VN

   Launch video Tweet: https://twitter.com/KBSWorldTV/status/907860929139720194

 

Live streaming of K-Pop World Festival 2017

The festival will be held at Changwon Sports Complex Stadium from 7pm KST on 29 September 2017 and will be broadcasted through Twitter's livestreaming page and the KBS World Twitter account (https://twitter.com/KBSworldTV). If you access the livestreaming page on Twitter, you will be able to watch live performances of famous K-POP stars such as BTS, Twice, Ailee, Monster X, Astro, and NCT127 from anywhere in the world, as well as the country team contest. You can also use the official hashtag #KWF2017 to Tweet or search for the festival-related conversations on Twitter.

 

"K-POP is a powerful form of entertainment for collecting fans from all over the world, creating amazing content and tremendous engagement on Twitter," said Mr. Chang-Seob Shin, Country Head of Twitter Korea. He continued, "I hope that the interest in the K-POP World Festival, which is getting hotter due to its partnership with Twitter, will become a chance for internationals fans to expand into Korean culture beyond the Korean Wave."

 

Twitter Loves K-POP

K-POP is a hot global conversation topic on Twitter and many famous K-POP artists communicate with their fans around the world via Twitter. When EXO launched their official account @weareoneEXO on 8 July 2017, there were 11 million related Tweets around the world within 24 hours. In March 2016, BTS became the #1 most Retweeted artist ahead of Kanye West and Justin Bieber by actively using Twitter. In 2015, the top 10 most-mentioned Music keywords worldwide on Twitter also proved the power of K-POP, with four keywords related to Korean boybands Got7, EXO, BTS, and Bigbang.

 

About Twitter

Twitter, Inc. (NYSE: TWTR) is what's happening in the world and what people are talking about right now. On Twitter, live comes to life as conversations unfold, showing you all sides of the story. From breaking news and entertainment to sports, politics and everyday interests, when things happen in the world, they happen first on Twitter. Twitter is available in more than 40 languages around the world. The service can be accessed at twitter.com, on a variety of mobile devices and via SMS. For more information, visit about.twitter.com or follow @TwitterKorea. For information on how to download the Twitter and Periscope apps, visit twitter.com/download and periscope.tv.

 

About K-Pop World Festival 2017

KBS K-Pop World Festival 2017(@KBSworldTV, #KWF2017) is the biggest K-Pop cover dance/song event. It is an annual event organized by South Korea's Ministry of Foreign Affairs. This year the Festival includes 13 country team finalists from Canada, Hungary, India, Indonesia, Madagascar, Malaysia, Nigeria, Peru, Russia, Singapore, Turkey, USA and Vietnam. 

Source http://www.media-outreach.com/release.php/View/3952#Contact