Pitch Engine

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SINGAPORE - Media OutReach - 11 September 2017 - Katsu lovers can look forward to a taste-bud-tickling meal with the introduction of an authentic Japanese eatery serving katsu-concepts at digestible price tags. Located within Japan Foods Garden, Fry Pan Shokudo (Fry Pan "canteen") is the latest eatery to join the enclave of Japanese food options tucked away in a corner of Isetan Scotts Food Republic. Wholly-owned by La Ditta Limited and helmed by successful restauranteur Mr. Taka Daiya, the concept will reignite the thirst for katsu all over again.

 

Synonymous with its name, Fry Pan Shokudo serves Western-inspired traditional Japanese cutlets on a miniature black ceramic-coated frying pan. The menu features varying katsu-options, with a choice to pair a flaky panko-crusted chicken or pork cutlet, topped with your choice of sauces. Conceptualised by Mr. Taka Daiya who formerly ran a restaurant in Los Angeles frequented by professional tennis player Maria Sharapova, as well as guitarist and singer-songwriter Eric Clapton, the menu retains its authenticity as it would typically be served at canteens in Japan.

 

A staple item within the menu, guests can choose between pork or chicken katsu with a dollop of Namban sauce -- packing a savoury punch, or the Wafu-Oroshi sauce -- a zesty citrus-based Ponzu sauce with grated daikon radish. Also featuring a popular Japanese dish, the Chicken Karaage ($9) is fried to perfection with a thin yet crunchy outer layer encasing a flavourful, juicy and tender meat. For those who prefers just the meat alone, opt for the small bites menu of the Mini Katsu or Mini Chicken Karaage ($4).

 

Taking the menu to new heights with the most lavish yet unorthodox ingredient, Fry Pan Shokudo dazzles katsu lovers with edible gold flakes delicately sprinkled on a piece of golden-brown cutlet in the Gold-Katsu set meal ($20).

 

A truly formidable tower of meats, the Katsu-Tower ($40) takes meat lovers on a delectable adventure to conquer. Perfect as a sharing platter with its generous portions, these tasty stacks are assembled in just a few minutes and you can guarantee it looks great and tastes even better.

 

The Katsu-Niset meal($9) is a sensational pick that will jazz up a visit to Fry Pan Shokudo. Topped with a sweet-and-savory assemblage of sautéed onions and beaten eggs simmered in sweet dashi sauce, the juicy cutlet -- chicken, pork or salmon, imparts an unreal depth of flavor.

 

Mr. Harry Kakuei Kosato, President of La Ditta Limited, commented, "We are very excited to introduce Fry Pan Shokudo to Singapore as this is our very first food and beverage concept outside of Japan. We hope to emulate the authentic experience akin to having a meal along the Japanese city streets, while making it affordable for everyone. With Japan Foods Garden celebrating their one-year anniversary this month, Fry Pan Shokudo will be a great addition to the Japanese food enclave".

 

Hi-res images for download: http://bit.ly/2vOXFMV

 

About Fry Pan Shokudo

Fry Pan Shokudo (Fry Pan "canteen") is a Japanese-inspired eatery serving katsu-concepts on miniature fry pans. Owned by La Ditta Limited, Fry Pan Shokudo is the latest food and beverage entrant to join the Japanese food enclave within Japan Foods Garden at Isetan Scotts Food Republic. The brand-new eatery not only offers a taste of comforting Japanese cuisine at affordable price tags, but is conveniently accessible in the heart of Singapore's shopping district.

Source http://www.media-outreach.com/release.php/View/3921#Contact