Prudential Honoured With “Friend Of ASEAN” Award By ASEAN Business Advisory Council In Recognition Of Its Contribution To The Region

HONG KONG, CHINA - Media OutReach - 7 September 2017 - Prudential Corporation Asia ("Prudential") (HKSE: 2378) today announced it received the prestigious Friend of ASEAN award at the ASEAN Business Awards 2017 yesterday, the second time the company has been conferred this accolade. Hosted by the ASEAN Business Advisory Council ("ASEAN BAC"), the ceremony took place at Solaire Resort and Casino, Paranaque City in the Philippines.

Established in 2003, ASEAN BAC is the official organisation that provides private sector feedback and guidance to boost ASEAN's efforts towards economic integration and identifies priority areas for consideration by ASEAN leaders. ASEAN BAC members are appointed by each government's minister-in-charge and up to three high-level company CEOs are appointed per country, with one representing the interests of small and medium-sized enterprises.

Since 2007, the annual ASEAN Business Awards has been recognising outstanding ASEAN enterprises for their contribution to the growth and prosperity of the region, under the categories of innovation, growth, employment and corporate social responsibility. The Friends of ASEAN category, introduced in 2015, honours non-ASEAN enterprises for their positive socio and economic impact on ASEAN and continued commitment to grow their presence in the region.

Prudential has deep and very strong roots in ASEAN, with its first Asian operations launched in Malaysia more than 90 years ago. Today, it has leading life insurance and asset management operations across 14 markets in Asia, of which eight are ASEAN member states. Prudential is also active in furthering EU-ASEAN trade relations and is currently the chair of the EU-ASEAN Business Council ("EU-ABC"), an organisation recognised by the ASEAN Secretariat and the European Commission with the aim to promote the interests of European businesses operating within ASEAN.

Nic Nicandrou, Chief Executive of Prudential Corporation Asia said, "We are extremely proud to receive this honour from the ASEAN BAC for the second time. ASEAN is central to our growth in Asia. Not only is there a growing need for life insurance with a low penetration rate at three per cent, more than 60 per cent of infrastructure spending in the region remains unmet.[1] As a leading life insurer and asset manager, we are committed to serving the protection needs of families and the long-term development of ASEAN."

Don Kanak, Chairman of Eastspring Investments, Prudential's Asian asset management business, and Chairman of the EU-ABC accepted the award on behalf of PCA at the ASEAN Business Awards 2017. Don said, "European businesses such as Prudential and Eastspring have had a long-term and deep relationship with the region collaborating with governments and business partners to create growth. Long-term investments made by insurance companies and asset management firms improve physical and financial infrastructure, deepen domestic capital markets, foster employment, improve financial resilience, and encourage trade and investment in other industries."

Joey Concepcion, Chairman of ASEAN Business Advisory Council, said, ""The Friend of ASEAN recognition is a testament to Prudential's efforts, quality of delivery and contribution to the region. We are confident Prudential, and other recipients of this year's awards, will continue to be at the forefront of guiding its peers and remain key contributors to the region's success."

About Prudential Corporation Asia

PCA is a business unit of Prudential plc* (United Kingdom), comprising its life insurance operations in Asia and its asset management business, Eastspring Investments. It is headquartered in Hong Kong.

PCA is a leading life insurer that spans 12 markets in Asia, covering Cambodia, China, Hong Kong, India, Indonesia, Laos, Malaysia, the Philippines, Singapore, Taiwan, Thailand and Vietnam. Prudential has a robust multi-channel distribution platform providing a comprehensive range of protection, savings and investment products to meet the diverse needs of Asian people.

Eastspring Investments manages assets on behalf of retail and institutional investors. It is one of the region's largest asset managers, with a presence in 10 major Asian markets as well as distribution offices in the US and Europe. It has £131 billion in assets under management (as at 30 June 2017) and provides investment solutions across a broad range of asset classes.

*Prudential plc is incorporated in England and Wales, and its affiliated companies constitute one of the world's leading financial services groups. It provides insurance and financial services through its subsidiaries and affiliates throughout the world. It has been in existence for 169 years and has £635 billion in assets under management (as at 30 June 2017). Prudential plc is not affiliated in any manner with Prudential Financial, Inc, a company whose principal place of business is in the United States of America.

Prudential plc is listed on the stock exchanges of London (LSE: PRU), Hong Kong (HKSE: 2378), Singapore (SES: K6S) and New York (NYSE: PUK).