The Face Inc Establishes Foothold in More Than 10 Countries Within First Year of Operation

SINGAPORE - Media OutReach - 29 AUGUST 2016 - Established with the bold vision of redefining how consumers view, purchase and use treatment skincare products, and to give consumers the best skin they have ever have, home-grown brand The Face Inc is presently one of the fastest-growing and most dynamic skincare companies in Asia.

An innovative pioneer in the treatment skincare sector with 17 proprietary dermatologist-developed products in its range, The Face Inc is the first Singapore-based brand to set up an intelligent online skincare consultation system, which helps customers to precisely identify their skin concerns and prescribe the appropriate treatment products. The brand has not only made treatment products more accessible to consumers but has also made it more convenient and affordable to purchase the products. 

Under the helm of Managing Partner Mr. Wilson Goh, the brand, which is slightly more than a year old, has experienced phenomenal exponential growth, having set up operations in three region/countries, including Hong Kong, Malaysia and The Philippines. In addition, The Face Inc's businesses cover Indonesia, Cambodia, China and soon in November, Taiwan. By the end of the year, the brand's products will be available for retail in over 1,000 stores regionally. This second half of the year will see the brand going into India, Thailand and the Middle Eastern region.

"The Face Inc was set up last year to fill a gap in the market to make high-performance and high-concentration treatment skincare products more accessible to consumers. We are heartened by the positive feedback we have received on the quality of our products and the convenience our online service has provided. Our customers' ardent support has translated to a 32% month-by-month growth in the business in the first year alone," commented Mr. Wilson Goh, Managing Partner of The Face Inc.

He added, "Our long-term goal is to become a leading player in the Asian skincare industry that is valued at USD130 billion, and capture market shares in the global market.  As we expand our foothold in more countries, we continue to be committed to providing top quality treatment skincare products for our customers. To this end, we will continue to invest in research and development, and add new items to our range."

The brand is further expanding its reach to 20 countries by 2017. In the pipeline are also the upgrading of the brand's widely-lauded online consultation system to deliver an even more personalised skincare experience and the launch of two brand new products scheduled for the end of the year.

Founded by Mr. Wilson Goh and Dr. Jason Yip, renowned personality in the fields of aesthetics and dermatology, The Face Inc is a pioneer in the skincare industry that revolutionalises the way consumers purchase and use treatment products.

The Face Inc's formulations boast of higher concentrations of active ingredients than over-the-counter items, and are created to deliver a myriad of benefits in a streamlined four-step skincare ritual of Clear, Correct, Rejuvenate and Protect.

To assist customers in selecting the best skincare regime, the dermatologists at The Face Inc have developed a detailed online questionnaire, personified by a virtual Dr. Rei. Through a structured series of questions aided by pictures, the intelligent online service analyses individual skin condition and precisely customises a range of products specific to the skin concerns of the customer, taking away any guesswork and the need to self-prescribe.

Formulated to complement one another to deliver the best results, each product category in the brand's four-step routine is colour-coded and clearly labelled with Roman numerals from one to four, so customers know exactly the sequence of usage for the optimal skincare experience.

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About The Face Inc

The Face Inc is a Singapore-based skincare company founded in April 2015, with businesses and operations in Hong Kong, Malaysia and The Philippines.

The brand espouses the philosophy of pushing the boundary of skincare technology to create cruelty-free and highly-effective treatment products that are specifically formulated to treat common skincare concernsand consistently deliver results in a simple four-step routine. Working closely with dermatologists and French skincare research formulators, The Face Inc boasts of different lines of advanced and dermatologist-tested skincare products that are specially created for Asian skin and manufactured under stringent GMP conditions in Asian laboratories.