Celebrate Mid-Autumn With Love And Tradition From Thye Moh Chan

SINGAPORE - Media OutReach - Jul 25, 2016 - Thye Moh Chan, an iconic local Teochew confectionary brand with a 70-year old heritage is proud to present their much-anticipated traditional Teochew mooncakes this Mid-Autumn Festival. Savour the familiar taste of its flaky-skinned mooncakes such as the Sweet or Salty Tau Sar, or enduring Teochew classics such as the Double Delight filled with red bean and winter melon paste. Exclusively available during the Mid-Autumn Festival are new relished favourites such as the Mao Shan Wang Durian and Teochew Yam with Salted Egg flavours, with limited quantities produced daily and only available for purchasing at the stores.

Times have evolved but the authentic taste of Thye Moh Chan's traditional Teochew mooncakes stay true to its roots

For three generations since 1943, Thye Moh Chan has served a loyal following with its handcrafted baked mooncakes. Using traditional baking techniques, the mooncakes require arduous labour; each batch of mung bean paste takes more than five hours of soaking, steaming, grinding, drying and temperature-controlled cooking. Keeping traditions alive, the respected handcraft skills upheld by veteran chefs like Mr Chua Cha Lai, 77 and Mr Tan Ching Huat, 72, from the old Thye Moh Chan are passed on to the younger chefs keen to learn; ensuring that its popular mooncakes are faithfully produced with time-honoured techniques that boasts the smoothest paste fillings and perfect piah pastry with six to seven thin layers -- the benchmark for ideal flakiness and its signature enduring appeal.  

Thye Moh Chan celebrates the tradition of eating mooncakes and the spirit of gatherings and gifting among families and friends every Mid-Autumn festival. This year, the delicious creations are beautifully packaged in new vibrant colours -- turquoise, cherry red and purple boxes that retains the intricate detailing of its exquisite peony flower design motifs, symbolising beauty and peace in the Chinese culture.

Share festive greetings and your well-wishes to families, friends, and even corporate partners with these handcrafted traditional mooncakes, available at Thye Moh Chan stores located at Chinatown Point and Paragon from 3 August 2016 to 15 September 2016. For bulk purchases, customers are encouraged to place their orders in advance before 9 September 2016. Two special flavours -- Mao Shan Wang Durian and Yam with Salted Egg Yolk are exclusively available in limited quantities this festive season.

Mooncake Flavours

Mao Shan Wang Durian (Limited Edition)

An alluring treat of Mao Shan Wang durian-infused bean paste in Thye Moh Chan's signature flaky pastry. Available only during this mooncake season, this all-time favourite flavour guarantees to leave you craving for more!

Yam With Salted Egg Yolk (Limited Edition)

A combination of sweet and savoury goodness - smooth yam paste with salted egg yolk is bound to delight your taste buds.

Salty Tau Sar With Salted Egg Yolk

An all-time best-seller, the Salty Tau Sar is a savoury and fragrant treat, handmade traditionally with a generous amount of mung bean filling and salted egg yolk.

Sweet Tau Sar

A fragrant filling of tau sar made with smooth mung bean paste, complemented by crunchy melon seeds.

Yuan Yang With Salted Egg Yolk

A generous filling of spicy pork floss, salted egg yolk, and savoury mung bean paste with a dash of sesame, this is one flavourful tantalising treat with a creative twist to it.

Double Delight

A joyous combination of red bean paste and a 'crystal' filling made with winter melon, melon seeds, citrus strips, white sesame, spring onions and glutinous rice flour. An orchestra of flavours brought together in a harmonious blend.

Traditional Teochew Mooncake

A traditional recipe of maltose, white sesame, citrus strips and five-spice powder, this traditional mooncake is an all-time favourite amongst Teochews.

Image

Times have evolved but the authentic taste of Thye Moh Chan's traditional Teochew mooncakes stay true to its roots

http://release.media-outreach.com/i/Download/5157

Company Logo

http://release.media-outreach.com/i/Download/5156