China's Leading TV Game Show “Who’s Still Standing” Gets Twitter Emoji To Encourage More Worldwide Participation

BEIJING, CHINA - Media OutReach - Jun 17, 2016 - Twitter is collaborating with Chinese game show Who's Still Standing (Chinese: 一站到底) to bring the reality TV program experience to more viewers around the world. This game show is the first Chinese TV program to get its own Twitter emoji as a way to engage with an overseas Chinese audience on Twitter's global platform for live conversations.

Embeddable Tweet: https://twitter.com/CherryNgan/status/743586298074537984

Embeddable Tweet: https://twitter.com/Wesley_Wong_/status/743591462227456000

As the show's official international social media partner, Twitter will be the main gateway for aspiring contestants around the world to participate in the competition. From now until 30 June 23:59 (Beijing time), aspiring contestants are invited to Tweet #WhosStillStanding or #一站到底 hashtags and@JSBCI account together with a 30-second creative self-introduction video in Chinese language to enter the competition. Jiangsu TV will review the submissions made via Twitter and reward the shortlisted contestants with sponsored round trip tickets to China to participate in the game show recorded in Nanjing. The ultimate winner will be awarded a scholarship from Jiangsu TV.

A pioneer in bringing reality shows to Chinese audiences overseas, JSBCI made its Twitter debut on May 20. The company Tweeted a video promo for Who's Still Standing and will continue to feature highlight clips from JSBC's most-loved reality shows and other popular programs for their fans on Twitter the platform.

Embeddable Tweet: https://twitter.com/JSBCI/status/734404647675252738

Embeddable Tweet: https://twitter.com/TwitterGCN/status/734540394977890304

Margot Ling (@margotling), Head of Media Partnerships of Twitter Greater China, said: "To be able to reach and attract overseas Chinese contestants to participate in one of the top TV game shows in China, Who's Still Standing, is a breakthrough innovation of Chinese TV entertainment going beyond boundaries. Our collaboration showcases Twitter's ability to connect fun, engaging content from Greater China with the overseas Chinese audience around the world."

Qiu Yuanyuan, President of JSBCI, the International arm of Jiangsu Broadcasting Corporation (JSBC), and also the international executive producer of the TV program, said, "From Europe to North America, the production team, which joins hands with Twitter to invite international participants, is taking various measures to make its production global by attracting audience from around the world while engaging international talent to better understand, to engage in and to interact with the show."

The host and producer of Who's Still Standing, Li Hao said: "We are delighted to be working with Twitter to recruit contestants globally. Who's Still Standing has proved itself as a standout program -- with the 'world famous schools' series especially well received. Audiences want to know more about overseas education, and after watching this show they'll discover just how many brilliant overseas Chinese students there are globally."

Produced by Jiangsu Broadcasting Corporation Group (JSBC) since 2012, Who's Still Standing is the Chinese version of the NBC Universal reality show of the same name. The new season titled "World Elite Competition" will seek out overseas Chinese contestants from around the world to face off in a battle of minds in China from July to August this summer.

The new season of Who's Still Standing made their debut in New York City recently. The press conference launch was broadcast live on Periscope.

Embeddable Tweet: https://twitter.com/JSBCI/status/735554201112219648

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Embeddable Tweet: https://twitter.com/CherryNgan/status/743586298074537984

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Embeddable Tweet: https://twitter.com/Wesley_Wong_/status/743591462227456000

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About Twitter

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About Jiangsu Broadcasting Corporation Group (JSBC)

Jiangsu Broadcasting Corporation (Group), or JSBC, is one of the most powerful and influential media groups in China with a total economic aggregate of over 15 billion RMB, or 2.3 billion USD in 2015. The 8,000-employee JSBC is now running 16 television channels, 10 radio frequencies, 1 newspaper and 5 periodicals，in addition to IPTV, OTT, Web TV station and other new media businesses. The group is also operating other businesses including content production, cinema circuit, movie distribution, home-shopping, cable network, creative park, financial service, on-line game, animation and so on. JSBC's leading channel Jiangsu Satellite Channel now ranks top among all provincial-level satellite channels in terms of coverage and rating share. Moreover, the JSBC-affiliated production companies and channels have produced many highly-acclaimed movie blockbusters and hit shows, such as Black Coal, Thin Ice, winner of the Golden Bear in 64^thBerlinale,Changes, winner of the Best Drama Series Award in the 15^th Asian Television Awards (ATA), Celebrity Battle, winner of the Best Music Program Award in the 19^th ATA, Super Combat Teams, winner of the General Entertainment Program Award in the 20^th ATA, as well as Perfect Match, I Never Knew That about China and A Foreign Perspective of Nanjing Massacre, benchmarks of China's television industry.