LifeBEAM Launches Vi, the World's First True AI Personal Trainer, on Kickstarter

NEW YORK, NY - Media OutReach - Jun 8, 2016 - LifeBEAM, announced today the launch of a new Kickstarter campaign to bring Vi, a first-of-its-kind AI personal trainer, to market. Vi lives in cutting-edge earphones that reboot the way people interact with fitness wearables, by providing real-time coaching based on a user's own physiology. Vi boasts leading aerospace-grade biosensors, hi-fi sound quality, an elegant ergonomic design and the ability to learn and grow with each user. Launching today on Kickstarter, Vi is available for pre-order for $199 (ERV $249) with a total funding goal of $100,000.

In commitment to providing premium sound for Vi's immersive audio experience, LifeBEAM partnered with Harman/Kardon, leaders of beautiful high-fidelity sound, to power Vi's earbuds.

"The future of wearables is using AI to personalize our health and fitness in real time, and we created Vi to lead this new frontier," said Omri Yoffe, CEO and Co-founder of LifeBEAM. "By improving a person's awareness of their own behaviors, environment, and real-time physiology, Vi provides an inspiring and truly smarter workout experience. We call Vi an 'Awareable,' as it's the first and only wearable with the power to actually be aware of a person's activity patterns and coach their behavior in real time."

Vi is changing the workout experience through what LifeBEAM calls Awareable™ technology:

Wearables that combine highly accurate biosensors with the processing power of Artificial Intelligence and cloud based data aggregation. This allows their devices to motivate with real-time, in-the-moment feedback and coaching that is truly personalized to a user's physiology and training level.

Vi's earphones feature aerospace-grade biosensors, including heart rate and heart rate variability, motion, elevation and other environmental sensors. Simultaneously, Vi interprets data to deliver actionable insights such as weight loss optimization, exhaustion level management, injury prevention, running technique, stress levels, adaptive training plans and more. With the Vi mobile app, users can review their short and long term performance and have ongoing communication with Vi through voice or text, even when not training.

Vi motivates consumers from all activity levels, from beginners looking to start a fitness routine to marathon runners looking to hone their performance. To prevent the huge challenge of "workout dropout," Vi creates a personal relationship with its users that deepens over time. This fitness experience also enables users to enjoy their personal music or streaming services as part of a full immersive coaching experience, incentivizing people to exercise more frequently.

Key features of Vi include:

• AI engine for personalized fitness insights and plans
• Aerospace-grade biosensors to such as heart rate, HRV, motion, elevation, environment and more
• High-fidelity sound by Harman/Kardon
• Integration with leading music services
• Automatic speech recognition designed for all fitness activities
• Wireless BLE and BT connectivity
• iOS and Android compatibility
• Customized ear fitting
• Earbud proximity sensing for automatic call answering and power-saving
• Battery power for a full day activity (~2 times more than most wireless earphones)

Vi is is available to preorder for $199 on Kickstarter, at an estimated retail value of $249. For more information about LifeBEAM, please visit www.life-beam.com.

About LifeBEAMFounded in 2011, LifeBEAM has a deep background in making high-end wearable products. Its proprietary technology, hardware, analytics and software have been saving the lives of pilots and astronauts for years and power brands such as Samsung, Under Armour™, JBL®, 2XU, Lazer® Helmets and Elbit Aerospace. The company is based in New York City, with R&D centers in Israel, Los Angeles and Asia. For more information, visit www.life-beam.com.