“MTR Advertising The Best of the Best Awards 2015” Winners Announced

Mars Foods Inc. Hong Kong clinched "Best of the Best - Creative Platinum Award"

Ocean Park Corporation won "Best of the Best - Use of Media Platinum Award"  

HONG KONG, CHINA - Media OutReach - MAR 22, 2016 - Accolades of the 14th annual "MTR Advertising The Best of the Best Awards" co-organised by MTR Corporation and JCDecaux Transport , has been announced at the award ceremony held at the Grand Hyatt Hong Kong earlier. Hundreds of top and senior management from advertisers, creative and media agencies, academic institutions, as well as business leaders joined together to celebrate the outstanding achievements and creative excellence in MTR* advertising in 2015.

Mars Foods Inc. Hong Kong "Snickers - Hungry Slip-Ups" campaign was crowned the top winner this year snatching the "Best of the Best -- Creative Platinum Award" and the "Best Poster Campaign Gold Award".  Leveraging Hong Kong's most gossiped slip-ups of politicians and celebrities, Maxus Hong Kong, BBDO Hong Kong and Mars Foods created the smartest series of ad messages blaming "hungry" as the reason for the "slip-ups", and claiming Snickers as the snack that can rid of hunger in seconds. MTR* advertising's trackside poster was chosen as the campaign's media platform for its captive environment, which is ideal to deliver its fun, direct and attention grabbing product message effectively to target audience.

The "Ocean Park Summer Splash 2015" campaign, which has gained equally vast support, won the "Best of the Best -- Use of Media Platinum Award" and "Best Use of Digital Media Gold Award". The Digital Escalator Crown Bank at MTR Causeway Bay Station was fully utilized to create an immersive and engaging environment, while animations of a bunch of popular and adorable LINE FRIENDS having fun at Asia's first indoor water party at the Ocean Park Summer Splash were lively shown on the Digital Escalator Panels.

"HKTVmall Summer Giveaway" campaign won the hearts of the Hong Kong public and our youngsters. It was honoured with the Gold Award in "My Favourite Campaign" and Silver Award in "Youth's Favourite Campaign" categories respectively. Unprecedented in the history of MTR* advertising, the mega campaign spanned all trackside advertising space in the entire network with 51 MTR stations and 2 Airport Express stations, leveraged the name of each station to "personalize" the free gift for nearby residents. The clever and colourful creatives not only amused the commuters but also left memorable impressions on them.

"Cathay Pacific Airways - 40 Years of Fun" Campaign has won the Gold Awards in both "My Favourite TVC" and "Youth's Favourite TVC" categories. Celebrating 40 years of the Hong Kong Sevens, Cathay Pacific's TVC featured its flight attendants, dressed in uniforms of the last 40 years, gracefully walking through the streets of Hong Kong from past to present. An energetic and upbeat background music was adopted to further play up the fun and excitement of the sporting event.

This year, a total of 27 awards in 17 categories were presented, for the first time, the Professional Awards were scored jointly by industry professional juries and a panel of student judges with more than a hundred members who are studying advertising, media, communication, business, marketing, creative or design, recruited from all of Hong Kong's tertiary institutions

For the full list of winners and members of the Professional Judging Panel, please refer to the appendix.

*MTR refers to Kwun Tong Line, Tsuen Wan Line, Island Line, Tung Chung Line, Tseung Kwan O Line, Disneyland Resort Line and Airport Express.

Introduction:

The Best of the Best Awards has received enthusiastic support from advertisers, members of the advertising industry and the public since its launch in 2002. All advertising campaigns launched in the MTR* media platform from 1 st January to 31st December of the award year were automatically qualified as entrants to the Awards. Each year, around a hundred campaign finalists competed for the Awards. For more information, please visitwww.TheBestoftheBestAwards.com.hk

Photo Download:

Links:

1) Winning Campaigns :  https://drive.google.com/folderview?id=0B_zLkOoE2WhodGtfUl83TGNCZUE&usp=sharing  

2) Award Ceremony:  https://drive.google.com/folderview?id=0B_zLkOoE2WhoQlpUenUtREpnZVE&usp=sharing

Company Logohttp://release.media-outreach.com/i/Download/4501

Appendix:

1) List of Winners

2) List of Judging Panel Members

3) Photos & Captions

Appendix 1:List of Winners

Appendix 2: List of Judging Panel Members (name is listed in an ascending alphabetical order)

Appendix 3: Photo Captions

A) MCs Ms. Sarah Song and Mr. Albert Au welcomed guests to "MTR Advertising The Best of the Best Awards 2015" Ceremony

B) (From left) Ms. Amy Chan, Managing Director of JCDecaux Transport; Ms. Jeny Yeung, Commercial Director of MTR Corporation; Mr. Stephen Wong, CEO of JCDecaux Greater China; Mr. Lincoln Leong, CEO of MTR Corporation; Mr. Emmanuel Bastide, CEO of JCDecaux Asia as well as Ms. Judy Fung, Senior Manager of Media & Business Development of MTR Corporation, jointly officiated the opening ceremony to celebrate the Award's 14th anniversary.

C) Mr. Lincoln Leong, CEO of MTR Corporation thanked all advertising elites for their contributions to many creative MTR advertising campaigns showcased at MTR advertising in 2015.

D) Mr. Stephen Wong, CEO of JCDecaux Greater China encouraged advertisers to fully explore the unparalleled and innovative offerings at MTR advertising and looked forward to seeing many more unique ideas to turn into "Engaging Experiences" for commuters.

E) Mars Foods Inc. Hong Kong won two top awards, including the most prestigious "Best of the Best -- Creative" Platinum Award, and "Best Poster Campaign" Gold Award. The winner representatives received the award trophies from Mr. Stephen Wong, CEO of JCDecaux Greater China and Mr. Lincoln Leong, CEO of MTR Corporation.

F) Ocean Park Hong Kong, winner of the "Best of the Best -- Use of Media" Platinum Award and "Best Use of Digital Media" Gold Award.

G)  Maxus Hong Kong was named "Media Agency of the Year". The winner's representatives received the award from Mr. Stephen Wong, CEO of JCDecaux Greater China.

H) Anonymous Agency Ltd was named "Creative Agency of the Year". The winner's representatives received the award from Mr. Stephen Wong, CEO of JCDecaux Greater China.

I) HKTVmall's Summer Giveaway Campaign was crowned with "My Favourite Campaign" Gold Award by the Hong Kong public and "Youth's Favourite Campaign" Silver Award. The winner's representatives received the award from Ms. Jeny Yeung, Commercial Director of MTR Corporation.

J) Cathay Pacific Airways - 40 Years of Fun Campaign received Gold Award in both "My Favourite TVC" and "Youth's Favourite TVC" categories. The winner's representatives received the awards from Ms. Jeny Yeung, Commercial Director of MTR Corporation.

K) A pair of large-sized Digital Panels upgraded with interactive functions and info service content was displayed at the foyer for preview and demonstration to guests.