Happitat Unveils the New Global Landmark of Happiness, Opening 21 August
- Written by Reporters
BANGKOK, THAILAND - Media OutReach Newswire - 13 July 2026 - Happitat today announced its official opening on 21 August2026, introducing the New Global Landmark of Happiness and the world's first destination dedicated to happiness. Built on the belief that happiness should not be reserved only for special occasions, Happitat is designed to bring happiness into everyday life. 
At a time when most destinations compete on scale, convenience, and comprehensive offerings, Happitat began with a different question: How can we design a place that enables lasting happiness? That question evolved into the Happiness Movement, a philosophy that redefines the role of destinations from places people simply visit to places that actively cultivate happiness, enrich emotions, and create meaningful positive experiences for everyone. "We never set out to build another shopping mall. Our ambition has always been to establish a new benchmark for destination creation," said Orada Kerdhong, President of Axtra Happitat Co., Ltd. "Our mission is to create a world-class happiness destination where happiness is at the heart of everything we do—from architecture and design to every experience we curate. With Happitat, we aspire to redefine the future of Happiness-led landmarks through a Happiness-Led Destination model. Rather than simply creating places that meet functional lifestyle needs, we create destinations that enrich people's emotional well-being through meaningful moments, genuine human connections, and lasting memories that inspire them to return. This is the DNA of Happitat and the change we hope to bring to the industry. While Happitat is rooted in Thailand, our vision is global. We are moving beyond destinations built solely for shopping or convenience to create places where happiness becomes a lasting part of people's lives. This belief was never an afterthought—it has been the foundation of Happitat since day one, shaping every experience, every partnership, and every decision we make." Bringing this philosophy to life, Happitat has created the 7Magical Happiness—a signature framework that brings together visionary thinking, thoughtful design, nature, imagination, and collaboration to create the distinctive happiness experience that defines Happitat. 1. Happiness as a New Paradigm for Destination Design For decades, the success of destinations has often been measured by scale, commercial performance, and visitor numbers. Through its Happiness-Led Destination philosophy, Happitat is introducing a new paradigm for destination development—one where happiness becomes the driving force behind every decision. This new paradigm elevates the role of destinations beyond places for lifestyle, leisure, and commerce. At Happitat, happiness is not merely an outcome of a visit, but the very DNA behind every layer of design—created to deliver meaningful experiences, nurture human connections, and enhance people's quality of life. Happitat places customer value at the center of its destination creation philosophy, shifting from Space to Moments, from Transactions to Connections, and from Visitation to Memories. It is designed to enrich the way people learn, play, dine, and spend time together through imagination and new forms of experience—not as an escape from everyday life, but as a more joyful way of living. 2. Happiness Through Nature From the earliest stages of development, Happitat's research revealed that happiness flourishes when people are immersed in nature. This insight shaped a design philosophy where nature is not an added feature, but the foundation of the entire destination. Masterplanned by Foster + Partners, in collaboration with F&P (Thailand), TK Studio, one of Thailand's leading landscape architecture firms, and Atelier Ten, the global environmental design consultancy behind acclaimed projects including Jewel Changi Airport and the Museum of Modern Art (MoMA) Expansion, Happitat seamlessly integrates architecture and nature to reconnect people with the natural world. Every aspect of the destination has been thoughtfully designed to create a seamless transition from the energy of the city into a lush forest environment. Pocket gardens, greenery woven throughout every level, and carefully selected native plant species tailored to each area's microclimate work together to create a thriving ecosystem and a comfortable, nature-filled environment throughout the destination. Beyond the development itself, Happitat serves as the gateway to a 30-rai urban forest behind the project—one of eastern Bangkok's most ecologically diverse green spaces. Grown from seed into a flourishing ecosystem rich in biodiversity, the forest has become Bangna's Urban Lung, restoring balance between the city and nature while giving people the opportunity to reconnect with nature as part of everyday life. 3. Happiness Through Imagination At Happitat, imagination is where happiness begins. Rather than asking what should fill a space, the design process began with a different question: How do we want people to feel when they are here? To bring this vision to life, Happitat partnered with ITEC Entertainment, former consultants to some of the world's leading theme parks, and BUG Studio to create a destination where storytelling, imagination, and immersive experiences come together—inviting visitors of all ages to explore, discover, and become part of the story. This vision comes to life at Whimsical Market, a fantasy-inspired family destination featuring more than 60 curated cafés and restaurants. Home to exclusive magical original charactersthat come alive through movement, hidden stories waiting to be discovered, and a three-storey-tall imaginative tree accompanied by a towering giraffe welcoming every visitor, Whimsical Market transforms every visit into a shared adventure. Daily performances further immerse guests in the narrative, turning an ordinary dining experience into a memorable journey of wonder and discovery. Another highlight is Lumis Theater Hall, a multi-purpose venue inspired by the interplay of light, architecture, and technology. Designed to host performances, exhibitions, and immersive experiences, it creates ever-evolving storytelling experiences unlike any other. 4. Happiness Through Immersive World Happitat creates a seamless connection between the physical and digital worlds through a new generation of Phygital Experiences, elevating everyday life with an Immersive World beyond imagination. At the heart of this vision is the LED screen at the Grand Stairs, one of the largest indoor digital screens in Southeast Asia and a new landmark for immersive storytelling. Designed to captivate both Thai and international visitors, the Grand Stairs will showcase large-scale immersive experiences, including world-class content premiering in Thailand for the first time. These experiences will be brought to life by leading creative studios from around the world, including:
At a time when most destinations compete on scale, convenience, and comprehensive offerings, Happitat began with a different question: How can we design a place that enables lasting happiness? That question evolved into the Happiness Movement, a philosophy that redefines the role of destinations from places people simply visit to places that actively cultivate happiness, enrich emotions, and create meaningful positive experiences for everyone. "We never set out to build another shopping mall. Our ambition has always been to establish a new benchmark for destination creation," said Orada Kerdhong, President of Axtra Happitat Co., Ltd. "Our mission is to create a world-class happiness destination where happiness is at the heart of everything we do—from architecture and design to every experience we curate. With Happitat, we aspire to redefine the future of Happiness-led landmarks through a Happiness-Led Destination model. Rather than simply creating places that meet functional lifestyle needs, we create destinations that enrich people's emotional well-being through meaningful moments, genuine human connections, and lasting memories that inspire them to return. This is the DNA of Happitat and the change we hope to bring to the industry. While Happitat is rooted in Thailand, our vision is global. We are moving beyond destinations built solely for shopping or convenience to create places where happiness becomes a lasting part of people's lives. This belief was never an afterthought—it has been the foundation of Happitat since day one, shaping every experience, every partnership, and every decision we make." Bringing this philosophy to life, Happitat has created the 7Magical Happiness—a signature framework that brings together visionary thinking, thoughtful design, nature, imagination, and collaboration to create the distinctive happiness experience that defines Happitat. 1. Happiness as a New Paradigm for Destination Design For decades, the success of destinations has often been measured by scale, commercial performance, and visitor numbers. Through its Happiness-Led Destination philosophy, Happitat is introducing a new paradigm for destination development—one where happiness becomes the driving force behind every decision. This new paradigm elevates the role of destinations beyond places for lifestyle, leisure, and commerce. At Happitat, happiness is not merely an outcome of a visit, but the very DNA behind every layer of design—created to deliver meaningful experiences, nurture human connections, and enhance people's quality of life. Happitat places customer value at the center of its destination creation philosophy, shifting from Space to Moments, from Transactions to Connections, and from Visitation to Memories. It is designed to enrich the way people learn, play, dine, and spend time together through imagination and new forms of experience—not as an escape from everyday life, but as a more joyful way of living. 2. Happiness Through Nature From the earliest stages of development, Happitat's research revealed that happiness flourishes when people are immersed in nature. This insight shaped a design philosophy where nature is not an added feature, but the foundation of the entire destination. Masterplanned by Foster + Partners, in collaboration with F&P (Thailand), TK Studio, one of Thailand's leading landscape architecture firms, and Atelier Ten, the global environmental design consultancy behind acclaimed projects including Jewel Changi Airport and the Museum of Modern Art (MoMA) Expansion, Happitat seamlessly integrates architecture and nature to reconnect people with the natural world. Every aspect of the destination has been thoughtfully designed to create a seamless transition from the energy of the city into a lush forest environment. Pocket gardens, greenery woven throughout every level, and carefully selected native plant species tailored to each area's microclimate work together to create a thriving ecosystem and a comfortable, nature-filled environment throughout the destination. Beyond the development itself, Happitat serves as the gateway to a 30-rai urban forest behind the project—one of eastern Bangkok's most ecologically diverse green spaces. Grown from seed into a flourishing ecosystem rich in biodiversity, the forest has become Bangna's Urban Lung, restoring balance between the city and nature while giving people the opportunity to reconnect with nature as part of everyday life. 3. Happiness Through Imagination At Happitat, imagination is where happiness begins. Rather than asking what should fill a space, the design process began with a different question: How do we want people to feel when they are here? To bring this vision to life, Happitat partnered with ITEC Entertainment, former consultants to some of the world's leading theme parks, and BUG Studio to create a destination where storytelling, imagination, and immersive experiences come together—inviting visitors of all ages to explore, discover, and become part of the story. This vision comes to life at Whimsical Market, a fantasy-inspired family destination featuring more than 60 curated cafés and restaurants. Home to exclusive magical original charactersthat come alive through movement, hidden stories waiting to be discovered, and a three-storey-tall imaginative tree accompanied by a towering giraffe welcoming every visitor, Whimsical Market transforms every visit into a shared adventure. Daily performances further immerse guests in the narrative, turning an ordinary dining experience into a memorable journey of wonder and discovery. Another highlight is Lumis Theater Hall, a multi-purpose venue inspired by the interplay of light, architecture, and technology. Designed to host performances, exhibitions, and immersive experiences, it creates ever-evolving storytelling experiences unlike any other. 4. Happiness Through Immersive World Happitat creates a seamless connection between the physical and digital worlds through a new generation of Phygital Experiences, elevating everyday life with an Immersive World beyond imagination. At the heart of this vision is the LED screen at the Grand Stairs, one of the largest indoor digital screens in Southeast Asia and a new landmark for immersive storytelling. Designed to captivate both Thai and international visitors, the Grand Stairs will showcase large-scale immersive experiences, including world-class content premiering in Thailand for the first time. These experiences will be brought to life by leading creative studios from around the world, including: - Pixel Artworks (UK) – The London-based global experience design studio behind immersive experiences for some of the world's most ambitious brands and entertainment destinations, including Netflix's Stranger Things global launch.
- BoraBora Studios (Germany) – A creative technology studio specializing in emotionally engaging spatial experiences. Awarded Gold – Best Immersive Experience at the 2026 Mondo-DR Awards for The Lost World Aquarium Dubai.
- Idyllias (Thailand) – A creator of interactive experiences powered by Artificial Intelligence (AI), immersive technology, and gamification, connecting engagement between the physical and digital worlds.
- Yellaban (Thailand) – One of Thailand's leading creative media studios specializing in projection mapping, immersive installations, visual storytelling, and experience design. Selected to showcase its work at the EXPO Hall during World Expo Osaka 2025, the studio combines design, art, and technology to create fresh immersive content and experiences that evolve throughout the year.
- Axtra Club – A membership-based retail concept, featuring a curated selection of premium products sourced from around the world with exclusive prices for members, complemented by an exclusive dining experience created by Chef Willment Leong, Global Master Chef and Asia Director of the World Association of Chefs' Societies.
- 7-Eleven – A completely new store concept created exclusively for Happitat, reimagining the convenience store experience in an entirely new way.
- Lotus's PRIVÉ Market – A new premium supermarket concept built around the philosophy of "Less, but Better." Spanning more than 500 square metres, the Premium Fresh & Lifestyle Hub is designed exclusively for Happitat around two core pillars: Curated Excellence and Modern Experience. Curated Excellence brings together the finest imported ingredients, premium wagyu, organic fruits and vegetables, an extensive wine cellar, and a curated selection of premium chocolates from around the world. Modern Experience combines boutique-inspired design with smart retail innovations and a dedicated Healthy Bar, creating a premium lifestyle experience thoughtfully designed for modern everyday living.
- True Branding Shop & TrueSphere – A new destination where premium retail meets community experiences, combining True's comprehensive retail offering with the signature Super First Class hospitality of TrueSphere to create a premium environment that brings together people, lifestyle, and community.
- A New Toy & Technology Kingdom – A new destination for imagination and discovery, bringing together toys, AI technology, collectible art toys, rare collectibles, and globally recognised character IP merchandise in one place for collectors, families, and fans of all ages.
The issuer is solely responsible for the content of this announcement.
Source https://www.media-outreach.com/news/thailand/2026/07/13/475645/