Paragon Hall’s Reimagined Venue Set to Deliver Spectacular World-Class Events and Entertainment

Thailand's Premier Event Hall Elevates the Nation to World-Class Event Hub, Attracting Global Tourists

• Paragon Hall's new look embraces the "Extraordinary Eventainment" concept for an unparalleled experience with world-class events and entertainment in the heart of Bangkok.
• Elevating the venue to world-class standards, it serves as Thailand's first carbon-neutral venue, setting a prototype for social and environmental responsibility with a strong focus on sustainability.
• It is a key driver in transforming 'Siam Paragon' into a bona fide global destination.
• In response to the government's initiative to position Thailand as a 'world-class event hub' through co-creation with business partners to attract major international events to the country, this effort aims to establish Thailand as a center of entertainment, thus boosting the economy and tourism industry.

BANGKOK, THAILAND - Media OutReach Newswire - 27 June 2024 - Siam Paragon announces another successful step forward in transforming a global landmark project in the heart of the metropolis. Reinforcing its image as the ultimate global destination, Siam Paragon is elevating "Paragon Hall" with an all-new overhauled look under the concept of "Extraordinary Eventainment," positioning it as the center of world-class event and entertainment venues in the heart of Bangkok. Additionally, Siam Paragon is joining forces with business partners in the MICE and entertainment industry to pack the second half of 2024 with exclusive events and premier world-class performances. With the recent transformation, revenue is expected to grow by more than 30% from last year. With 100% of space already reserved, Paragon Hall is poised to help position Thailand as a World-Class Event Hub. It supports a full range of event types, attracting major international events to the country and establishing Thailand as a center of entertainment, thereby driving the economy and tourism industry. Kritsana Janyasakulwong, Managing Director of Siam Alliance Management Company Limited, a leader in world-class conference and performance center management, stated, "The success of Paragon Hall has over the past 18 years established it as a premier hub for world-class entertainment and events. It is the only venue in Thailand that is both exceptional and trusted by local and international public and private entities, event organizers, artists, and diverse brands. Paragon Hall has built a strong reputation for Thailand by hosting over 2,000 events, generating more than 20,000 million baht in revenue and stimulating the national economy. It consistently delivers ultimate experiences that exceed expectations, creating value for visitors and winning the hearts of organizers with world-class facilities and services. This excellence is recognized and guaranteed by numerous prestigious awards from leading organizations." The novel grand-scale concept "Extraordinary Eventainment" offers a remarkable world-class event and entertainment experience. Transforming Paragon Hall under the concept of "Extraordinary Eventainment" aims to provide visitors with the ultimate world-class event and entertainment experience that exceeds their expectations. Upgraded to accommodate world-class event formats in the heart of the city, it offers a complete, one-of-a-kind MICE experience and entertainment in one convenient location and boasts unique strengths:

• The venue meets world-class standards. Its quality is guaranteed by international awards, and it is the only carbon-neutral venue in Thailand, setting a new benchmark for international event standards. With a strong focus on sustainability, it helps elevate the image of organizing high-quality events across all sectors.
• Supporting all functions for organizing various events, Paragon Hall features an excellent and comprehensive system, including adjustable soundproof partitions tailored to event needs. The venue also boasts tunable white ceiling lights, a smart lighting system that allows for adjustable color temperature and brightness, ranging from dim white to bright. Additionally, the walls of the hall are adorned with strings of lights that can be adjusted to suit the mood and tone of the event, facilitating the creation of various event atmospheres.
• The location in Siam Paragon, a world-class landmark in the heart of Bangkok, holds strong potential. It is one of the most visited destinations by people from all over the world.
• The event venue's location in the heart of the city strengthens its status as a destination that offers one-of-a-kind all-inclusive luxury experience. The shopping and dining options as well as the attractions perfectly complement the event and entertainment ecosystem in every dimension.
• The team at Paragon Hall possesses extensive knowledge and experience, along with certifications from global MICE business associations and federations. They are ready to deliver 'premiumized service' comparable to that of 5-star hotels. Paragon Hall is the trusted partner that supports every customer's functions and events to ensure the utmost success.

"This refurbishment of Paragon Hall will create an even more exciting phenomenon. It supports the creation of major events in a new, larger scale and format. We will co-create with business partners to organize global events, and we are committed to bringing all their imaginations to life. Therefore, you can be sure that every time you enter the venue, it will be filled with never-before-seen 'experiences beyond expectations'. Our goal here at Paragon Hall is to create an 'Extraordinary Eventainment' experience, whichwill serve as to attract even more novel experiences and foster sustainable growth for all sectors," said Kritsana.Transforming the space towards future excellence and catering to the needs of organizing various types of events, from major world-class events to entertainment and celebratory functions, it is highlighted events that packed throughout the second half of 2024. The transformation and rebranding of 'Royal Paragon Hall' to 'Paragon Hall' reflects the visionary leader's commitment to moving towards the future in every dimension. With an exquisite design elevated to international standards, the goal of this overhaul is to cater to the needs of the target demographic, including organizers and visitors from both domestic and international markets, and attract world-class events to Thailand. The newly refurbished Paragon Hall has an area of over 10,000 square meters,which is covered by a hall larger than 5,100 square meters, and has an excellent and complete system that can facilitate the organization of various event types, ranging from small gatherings with 50 attendees to large gatherings with up to 10,000 attendees.The venue can accommodate a variety of events, including international trade shows, international conferences and seminars, talk shows, national and international entertainment festivals of all kinds, world-class EDM music festivals, fashion events and fashion shows from renowned local and global brands, E-sport tournaments, and more. Moreover, Paragon Hall's space can be configured to accommodate various events, including weddings and parties of all types. "Paragon Hall has undergone a complete redesign for a more modern and exquisite aesthetic. We aim to offer everyone a luxury experience that cannot be found elsewhere. Paragon Hall is once again ready to create a phenomenal experience for organizers and visitors alike. Our target is to achieve a 30% increase in the number of events in 2024. is the venue has already been fully reserved for this year," said Kritsana. Setting the stage for greatness and epitomizing 'Extraordinary Eventainment,'Paragon Hall is changing the paradigm for event organization with a series of spectacular entertainment phenomena, beginning with the highly anticipated BABYMONSTER FAN GREETING, followed by a fan meeting featuring Korean artist TEN NCT, a concert by Korean artist SUHO EXO (the first full solo concert in Thailand), Wonder Festival (a combining traditional art and modern pop culture), Youth World Championship boxing events, weddings of LGBTQ+ couples as a celebration of equality, E-sport game competitions, and a world-class White Party countdown to end the year on a grand scale. Paragon Hall has been certified to the ASEAN MICE Venue Standard and Thailand MICE Venue Standard by the Thailand Convention and Exhibition Bureau (Public Organization). This certification reflects the venue's high standards and readiness across all components, including its physical aspects, technology, services, and sustainability. Paragon Hall has won awards for outstanding event venues and is internationally recognized with the Asian Outstanding Venue Award by the Asian Federation of Exhibition and Convention Associations (AFECA). Additionally, it is the first carbon-neutral venue in Thailand, certified for effectively reducing greenhouse gas emissions by the Thailand Greenhouse Gas Management Organization (Public Organization). This commitment to sustainability has elevated its image as an event venue that operates in adherence to the principles of sustainable event development. Hashtag: #ParagonHall

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