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Why Headless CMS Is Critical for Cross-Border Brand Consistency: Building One Global Voice Across Many Markets

The larger a brand grows, the easier it becomes to jeopardize consistent communications. Brand experiences are impacted across different languages, cultures, legalities and marketing strat...

Using Structured Content to Build Multi-Step Marketing Funnels: A Scalable Framework for Guided Conversion

Multi-step marketing funnels aim to take users from awareness to conversion and through subsequent stages. Where basic funnels capture all momentum on one landing page, modern marketing ef...

From Pages to Components: How Headless CMS Changes Content Strategy

For years, content strategy was all about pages. Websites were created, written, designed, and optimized one by one, with content closely connected to placement and presentation. It made s...

Supporting Real-Time Interfaces with API-First Content Systems

Real-time interfaces have changed user expectations across many digital solutions. From live data dashboards to conversational interfaces and collaborative platforms, in-app alerts and con...

Biosafety Cabinet vs Ductless Fume Hood: Engineering Safety in Modern Laboratories

Why Containment Equipment Defines Research Integrity The modern laboratory is an environment of controlled risks. Whether handling infectious microorganisms or volatile organic solvents, ...

How Small Businesses Can Compete With Big Brands In Media Coverage?

Corporations with massive marketing expenditures are no longer the sole beneficiaries of media exposure in the contemporary digital era. Small businesses now have access to tools, platforms...

香港，中国 - Media OutReach - 2018年2月13日 - 一支由香港教育大学社会科学系助理教授张定安博士带领的研究团队，运用跨学科专业知识，於二零一七年为卧龙国家级自然保护区旅游业研发出独有的「生态导赏员评定系统」和「生态旅游企业等级评定系统」，属于香港特别行政区政府拨款支持卧龙大型重建计划中的一部份。

 

这两套评定系统已被四川省卧龙政府采用，两套系统是根据全球可持续旅游议会及澳洲生态旅游学会订立的国际认可准则，引入到生态旅游导赏员和旅游相关业务中。评定系统涵盖一系列评核准则，以确保当地在发展生态旅游时对自然资源、排放标准监控、节能减排、游客管制、文化保育和当地社区参与管理。 经过严格评审流程，截至二零一七年五月底为止，共有十家农家乐和酒店获颁「熊猫认证」。

 

卧龙国家级自然保护区获联合国教育科学及文化组织列为世界自然遗产的胜地，但因二零零八年四川地震，卧龙熊猫基地受到严重破坏。身兼「四川卧龙国家级自然保护区可持续旅游发展項目」首席研究员的张博士，与来自香港大学和香港中文大学的学者，组成研究团队，帮助当局把保护区重建为生态旅游发展区域，为长远发展作好规划。

Source http://www.media-outreach.com/release.php/View/4830#Contact