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北京，中國 - Media OutReach - 2016年2月11日 - 罗马宣布在上周末（北京时间2月8日3点45分）主场对桑普多利亚时，身穿特别版球衣，祝福中国球迷新年快乐。

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2016年是猴年，因此罗马选择了"金猴报喜"作为祝福语送给大家。同时，场边广告牌也会滚动播出新春祝福，这样包括中国在内的全球观众都能看到。

 

作为罗马新春系列活动的重头戏，俱乐部与阿里体育合作，请队长托蒂录制了一段中英文拜年视频。球迷们可以在观看央视春晚的同时，点击支付宝"咻一咻"找到视频。

 

与此同时，罗马球星什琴斯尼、纳英戈兰，以及新援艾尔沙拉维和佩罗蒂一起录制了一段趣味横生的短片，四位不同国家的球员学习用中文给球迷拜年。此外，倍受球迷喜爱的哲科也参与其中，回答了15道来自中国球迷的提问。

 

最后，罗马俱乐部还制作了一期特色主题的"踢横梁挑战"，四位球员分成两组完成指定动作，想知道谁赢了吗？以上所有新年活动视频和采访都能在罗马官网微博和微信上找到。

 

去年此时，罗马登陆新浪微博（@罗马足球俱乐部Roma），随后用"拜个早年"特制球衣向所有中国球迷问好。这是俱乐部第一次用中文与远在亚洲的中国球迷交流。上个月，红狼正式宣布开通官方微信（@asromaofficial），标志着罗马与球迷进一步增加沟通和联系的决心，也是俱乐部全球化战略之一。

 

"还记得去年球队的'拜个早年'收获巨大反响，我们非常惊喜，今年特别高兴能再次与中国球迷共迎新年。"罗马CEO赞齐说道，"我们会继续增加在中国的曝光率，期待很快能带罗马近距离接触中国球迷。"

 

圖片

http://release.media-outreach.com/i/Download/4341

 

商标

http://release.media-outreach.com/i/Download/2544

 

Source http://www.media-outreach.com/release.php/View/2096#Contact

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