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泰国曼谷 - Media OutReach Newswire - 2025年12月1日 - The Mall集团今日宣布，与深受喜爱的日本玩偶品牌萌趣趣达成里程碑式合作伙伴关系，共同庆祝该角色50周年诞辰，这是东南亚地区首次大规模萌趣趣节日合作活动。该项目获得了Sekiguchi Co., Ltd.的官方授权，并获得了泰国旅游局（TAT）的支持，成为日本本土以外规模最大的萌趣趣商业推广活动之一。 3 0 此次合作正值角色驱动型文化营销重塑亚洲零售与旅游业之际，强化了泰国将曼谷打造成为世界级节日目的地的战略愿景。随着家庭游客、环球旅行者、收藏家及追求"心灵疗愈"体验的新世代需求激增，沉浸式、治愈系和情感共鸣体验持续走红。凭借环球魅力、纯真气质与怀旧情怀，萌趣趣成为日益注重体验的泰国节日季的完美象征。04 Exclusive Collections 诞生于1974年的萌趣趣，已从童年玩具蜕变为跨越世代的文化偶像，在日本、欧洲及亚洲拥有众多狂热追随者。The Mall集团的此次合作既是对萌趣趣持久传承的致敬，也是将日式叙事与泰国活力热情的节日精神相结合，打造全新节日形象，为游客献上一场独具亚洲风情的文化庆典盛宴。 以"欢乐馈赠之境"作为本年度主题，The Mall集团旗下旗舰商场推出了一系列独家展示活动：
  • Emporium萌趣趣节日快闪店——泰国首家官方萌趣趣快闪店，独家发售泰拳装束版萌趣趣、传统校服版萌趣趣等泰国限定藏品，预计将成为全球收藏家争相追捧的珍品。
  • 曼谷帮卡皮The Mall Lifestore萌趣趣圣诞小镇——东南亚首个沉浸式萌趣趣主题乐园，以12米高巨型萌趣趣为核心，设有主题旋转木马、沉浸式无限空间及萌趣趣快线车站。该小镇将持续运行至2026年1月4日。
  • 尊享收藏家节日限定系列——精选泰国专属商品，涵盖毛毯、保温杯、托特包、瓶子及收藏级购物袋，The Mall Lifestore、Emporium及暹罗百丽宫同步发售。
2025年11月6日至2026年1月11日期间，The Mall集团旗下核心商场将举办季节性活动、主题演出及高端促销，吸引泰国本地消费者与国际度假游客。 通过此次具有里程碑意义的合作，The Mall集团汇聚世界知名合作伙伴与备受喜爱的文化偶像，重塑曼谷节日景观。以敢为人先的体验模式推出萌趣趣形象，泰国正在巩固其作为亚洲新兴全球节日枢纽的地位，为游客呈现一个充满跨文化魅力、欢乐怀旧情怀与难忘庆典的节日季，闪耀世界舞台。 Hashtag: #MONCHHICHIxTheMallGroup #TheGreatNewYear #TheMallLifestore #TheMallGroup #MONCHHICHI #BangkokShopping

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Source https://www.media-outreach.com/news/thailand/2025/12/01/432308/