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Mood, music and money: what our Spotify playlists reveal about the emotional nature of financial markets

  • Written by Ivan Indriawan, Senior Lecturer in Finance, Auckland University of Technology
Mood, music and money: what our Spotify playlists reveal about the emotional nature of financial marketsShutterstock

We like to think our purchase decisions are based on rational calculations and facts, but we know they are often driven by emotions, too. When we splurge on nice food, clothes or electronic gadgets, are we really thinking in terms of cost and benefit, or are we responding to stress, frustration, happiness or excitement?

The same can be...

Read more: Mood, music and money: what our Spotify playlists reveal about the emotional nature of financial...

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