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All new smaller size! Why getting less with shrinkflation is preferable to paying more

  • Written by Jun Yao, Senior Lecturer in Marketing, Macquarie University
All new smaller size! Why getting less with shrinkflation is preferable to paying moreshutterstock

Have you noticed your favourite chocolate is a little smaller, there are fewer biscuits in the same-sized package or bags of chips contain more air?

If you haven’t, you’re not alone.

What marketers call a “contents reduction strategy” is more popularly known as “shrinkflation” – reducing the...

Read more: All new smaller size! Why getting less with shrinkflation is preferable to paying more

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