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If there's so little profit, why do people buy 7-Eleven franchises?

  • Written by The Conversation
imageFalling for the halo effect?Mike Mozart/Flickr, CC BY

Convenience store chain 7-Eleven has been in Australia since 1977. It has twice been Australia’s “Franchisor of the Year”. If the franchisees really can’t make a buck without underpaying their employees why do they buy a 7-Eleven franchise?

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