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Unit pricing saves money but is the forgotten shopping tool

  • Written by Gary Mortimer, Senior Lecturer, QUT Business School, Queensland University of Technology
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Using unit pricing is the best way for shoppers to save money on grocery shopping, new QUT research has demonstrated.

Our soon-to-be-published findings suggest a family of four could save up to 18% or $1700 a year on their weekly grocery shop by using this simple, often-overlooked tool to find the best value-for-money buys.

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