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Why is the advertising industry still promoting violence against women?

  • Written by Lauren Gurrieri, Senior Lecturer in Marketing, RMIT University
imageThe advertising industry has a long and chequered history of objectifying women.Image sourced from shutterstock.com

Advertisers, challenged with cutting through a cluttered marketing environment, sometimes aim to shock. Unfortunately while their aim may be to get their client noticed, our research shows they continue to glorify the violent...

Read more: Why is the advertising industry still promoting violence against women?

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