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Dreamworld owner Ardent Leisure needs a lesson in managing a crisis

  • Written by David Beirman, Senior Lecturer, Tourism, University of Technology Sydney
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Ardent Leisure, the company which owns Dreamworld, has felt the blowtorch of public scrutiny since the Thunder River Rapid ride tragedy, resulting in the deaths of four visitors. In one of the more embarrassing revelations at the press conference the company held, Ardent CEO Deborah Thomas said she had not called the families of victims because...

Read more: Dreamworld owner Ardent Leisure needs a lesson in managing a crisis

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