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Qantas, the trying kangaroo: why things won't get better any time soon

  • Written by Peter Galvin, Professor of Strategic Management, Edith Cowan University

Unlike many airlines, Australia’s flag carrier Qantas has survived the pandemic. But its return to normal service – and profitability – is proving to be a bumpy ride. It could well get worse before it gets better.

As domestic and international travel picks up, the airline is struggling to keep up – having laid off thousands...

Read more: Qantas, the trying kangaroo: why things won't get better any time soon

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