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Why we are willing to pay for mega expensive things

  • Written by Paul Harrison, Director, Centre for Employee and Consumer Wellbeing; Senior lecturer, Deakin Business School, Deakin University
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It may not seem logical or good value for money, but there are plenty of us that will fork out for expensive presents this Christmas. Maybe it will be close to A$3,000 for premium seats to see Wagner’s Ring Cycle? Or maybe you prefer to spend thousands on fancy white goods like retro inspired coffee machines or fridges?

Many of these products...

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