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Embracing the bots: how direct to consumer advertising is about to change forever

  • Written by Kate Letheren, Postdoctoral Research Fellow, Queensland University of Technology
imageIs your chatbot advertising, or just being helpful?

The tech revolution is coming to advertising. Chatbots are replacing humans, big data threatens our privacy, and the blockchain is linking it all together. In our series on tech and advertising, we’re taking a look at how the industry is being reshaped.

Soon, advanced computers won’t...

Read more: Embracing the bots: how direct to consumer advertising is about to change forever

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