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The economics of the money-back guarantee

  • Written by Yalcin Akcay, Professor of Operations Management, Melbourne Business School
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“Returning the product to Amazon ASAP!” complained one disgruntled Amazon customer as they gave a one-star review for a digital camera on the company’s site. This is despite the same product having an average rating of four-and-a-half stars out of five from 242 other customers.

Companies like Amazon aren’t just ignoring...

Read more: The economics of the money-back guarantee

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