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ABC News' long-form journalism pays off on Twitter

  • Written by Axel Bruns, Professor, Creative Industries, Queensland University of Technology

As they face a changing market for journalistic content, Australian news organisations are increasingly being forced to experiment with new approaches to telling their stories. The Australian Twitter News Index (ATNIX) for July 2017 shows that some new formats for investigative reports can generate considerable audience engagement – but...

Read more: ABC News' long-form journalism pays off on Twitter

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