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Spotify may soon dominate music the way Google does search — this is why

  • Written by Paul X. McCarthy, Adjunct Professor, UNSW
imageFrom European beginnings, Spotify looks set to take the crown of the #1 music streaming service in the US later this year.dougliz/flickr, CC BY-SA

While competition online starts the same way as that in offline markets, my research shows it often settles very differently online.

Both have seen lots of competitors emerge in a new area underpinned by...

Read more: Spotify may soon dominate music the way Google does search — this is why

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