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Bike sharing schemes might seem like a waste of space but the economics makes sense

  • Written by Sun Sheng Han, Professor of Urban Planning, University of Melbourne
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Have you ever walked past (or tripped over) a shared bike and wondered how it’s possible for the business to survive with a ride costing as little as A$2 per half hour?

While bike share schemes attract controversy in some places, the economic models behind such schemes actually have more to do with data mining, advertising and turning a...

Read more: Bike sharing schemes might seem like a waste of space but the economics makes sense

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