Pitch Engine
The Times Real Estate

.

What Twitter can learn from that time Coca Cola changed its formula

  • Written by Collette Snowden, Senior Lecturer, School of Communication, International Studies and Languages, University of South Australia
imageTwitter is experimenting with 280 characters.Shutterstock

The 140-character message limit has defined Twitter. But the company is now experimenting with its format, doubling the length of some users’ tweets to 280 characters. Why are they taking such an enormous risk, playing with the characteristic that defines and differentiates the...

Read more: What Twitter can learn from that time Coca Cola changed its formula

More Articles ...

  1. The beautiful social media game: A-League winners and losers on Twitter
  2. Australia needs new insolvency laws to encourage small businesses
  3. The rise of the corporate campus
  4. The economic reasons why Australia needs a stronger space industry
  5. Introverts think they won't like being leaders but they are capable
  6. Vital Signs: don't count your economic chickens before they hatch
  7. Here's 49 small communities innovating as well as the big cities
  8. What we can do once the banks give us back our data
  9. China’s crackdown on cryptocurrency trading – a sign of things to come
  10. It may not be beautiful but the new ten dollar note is pretty secure
  11. Bike sharing schemes might seem like a waste of space but the economics makes sense
  12. Three charts on: who holds more than one job to make ends meet
  13. Income inequality may be declining but financial vulnerability is increasing
  14. An ABC News story shows how strange going viral can be
  15. We're on our way to making whistleblower protections more than theoretical
  16. How skills and personality traits contribute to the gender pay gap
  17. Income inequality ticks down as the rich see their incomes fall: ABS
  18. Beyond cats and Kardashians: can journalism satisfy audiences without dumbing down?
  19. The economics of ticket scalping
  20. How market forces and weakened institutions are keeping our wages low
  21. How to stop businesses stealing from their employees
  22. How the 'tyranny of distance' affects the Australian economy
  23. Explainer: how international competition affects how much you earn
  24. How shopping centres are changing to fight online shopping
  25. Not just nice to have: nature in the workplace makes employees happier and healthier
  26. Vital Signs: living in the past won't distract from our current economic woes
  27. We tracked how investors read company reports and here's how they're misled
  28. The impact of CBS's takeover of Ten is much larger than just one network
  29. Women paid less for same contribution to work, and sexism is to blame - study
  30. Personal boundaries can be lost in translation for Chinese professionals in Australia
  31. Business Briefing: the 'get rich quick scheme' influencing what you buy
  32. Banks shouldn't underestimate the risk of concentration in the housing market
  33. More of us could work in part-time roles if they were designed better
  34. Why China is cracking down on overseas investment
  35. Being exploited and breaching your visa: the limited choices of the food delivery worker
  36. What businesses can do to stamp out slavery in their supply chains
  37. The Buy Queensland strategy breaks international trade deals
  38. A short history of the office
  39. Spotify may soon dominate music the way Google does search — this is why
  40. Vital Signs: that feeling you get when the economy can't be explained by economic models
  41. Banking with a chatbot: a battle between convenience and security
  42. Why bankers so often fail to comply with policies and regulations
  43. Gender quotas can work but it depends on how employees feel about them
  44. Don't listen to the rich: inequality is bad for everyone
  45. Computer says no: robo-advice is growing but we still don't trust it
  46. ABC News' long-form journalism pays off on Twitter
  47. Three charts on: who is the typical investor in the Australian property market?
  48. New research highlights challenges of building networks for employees and entrepreneurs
  49. The government is backing the wrong industries, as our economy changes: Productivity Commission
  50. A focus on goals rather than behaviour is creating workplace monsters