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What the NRA can teach us about the art of public persuasion

  • Written by Tony Jaques, Senior Research Associate, RMIT University

Today’s mass shooting at a small Baptist church in the small Texas town of Sutherland Springs highlights the role of pro-gun advocates in blocking the progress of effective gun control.

Such advocacy often reflects the persuasive power of “issue management” – a communication process that enables organisations to isolate...

Read more: What the NRA can teach us about the art of public persuasion

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