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What makes us sign up to subscription boxes

  • Written by Louise Grimmer, Lecturer in Marketing, University of Tasmania
imageThe rush of dopamine upon opening a subscription box is similar to the one experienced by gamblers.hectore/Flickr, CC BY-SA

Everyone can relate to that excitement of ripping open a present or the anticipation before discovering what a package in the post contains. In fact, the rush of good feeling is very similar to what gamblers experience and...

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