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'Honey, I shrunk the store': Why your local supermarket is getting smaller

  • Written by Louise Grimmer, Lecturer in Marketing, Tasmanian School of Business and Economics, University of Tasmania
'Honey, I shrunk the store': Why your local supermarket is getting smallerWoolworths has already announced it will open more smaller stores. Shutterstock

If you think your local supermarket is shrinking, you might be right.

Coles has announced that it will open smaller-sized supermarkets in more locations. This follows the lead taken by other large retailers such as Woolworths, Harris Scarfe and Target.

Australia’s g...

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