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The secret to Aldi's success is choosing what not to do

  • Written by Tom Osegowitsch, Senior Lecturer, International Business and Strategic Management, University of Melbourne
The secret to Aldi's success is choosing what not to doThe key to Aldi's strategy is a severely limited range of products.Shutterstock

Dick Smith has laid the blame for closing his Australian-made processed food lines squarely at the feet of Aldi Australia.

He accused the German retailer of “extreme capitalism” and warned the CEOs of Woolworths and Coles that “unless your companies...

Read more: The secret to Aldi's success is choosing what not to do

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