Pearl Izumi Pledges to take back Endurance Sport for the True Athlete
- Written by PitchEngine.com.au
New “Endure & Enjoy” brand platform unites athletes under The Pact
Louisville, Colo. (Aug. 20, 2015)- Pearl Izumi, the official merchandiser of the USA Pro Cycling Challenge (USPCC) this week, has launched a completely new brand position across all three product categories—cycling, running and triathlon. The new platform is...
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