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Pearl Izumi Pledges to take back Endurance Sport for the True Athlete

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New “Endure & Enjoy” brand platform unites athletes under The Pact

Louisville, Colo. (Aug. 20, 2015)- Pearl Izumi, the official merchandiser of the USA Pro Cycling Challenge (USPCC) this week, has launched a completely new brand position across all three product categories—cycling, running and triathlon. The new platform is...

Read more: Pearl Izumi Pledges to take back Endurance Sport for the True Athlete

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